Our theme this week is “Understanding Virality.” If you did not participate in the live chat, you must watch the video and make a (text or video) comment responding to the questions discussed in class on the YouTube page.
AGENDA FOR OUR SYNCHRONOUS ORIENTATION MEETING on February 9
- Reflections on LEAP 1
- Review Tweets on the readings: What themes are evident?
- Response to readings. How many can you answer?
- What is virality? What factors contribute to the viral spread of content?
- What techniques were used in KONY 2012 to activate emotions? To respond to audience needs? To simplify information? To attack opponents?
- Why did people share the KONY 2012 video with the people in their social networks?
- What specific techniques are terrorists using to advance their goals using social media?
- What are some similarities between the telegraph and social media in the context of global communication?
- What is homophily and how does it support the spread of propaganda?
- What are some examples of how ISIS propagandists mimic Hollywood and videogames?
- What is RT and what are “troll factories”?
- How does Facebook affect national and international public policy debates?
- Can social media networks be policed to regulate violent extremism? Why or why not?
- Renee’s comments on video annotation of Kony 2012.
- Preview required activities for next week
PLEASE COMPLETE THESE ACTIVITIES BEFORE Thursday, Feb 16 at 7 p.m.
- QUIZ ON WEEK 3 READINGS. This open-book quiz tests your comprehension of the readings. The quiz will open on Friday at 9 am and remain open until Sunday at 9 p.m. The Quiz is Now Closed.
- READ and COMMENT ON LEAP 1. Read the work of one student in this class (see the Class Roster) and offer some warm feedback using Twitter.
- READ AND COMMENT.
- Comment and Connect on Flipgrd. As a class, we’ll all read the opening and closing chapters of Ryan Holiday’s book as a class (see the chapters shown below). After reading, compose a Flipgrid comment where you (a) summarize a couple of key ideas that you learned and (b) make a connection to your life and/or current or recent past events. Finally, (c) view at least one comment from a peer and respond to his or her ideas.
- Summarize Two Chapters. As individuals, we will read some assigned chapters of Ryan Holiday’s book (click here to see the chapter you have been assigned). After reading your 2 assigned chapters, compose a detailed summary of the main ideas and post it to your blog.
- Synthesize and Share an Opinion. After reading Ryan Holiday, compose two Tweets. In one, you offer a synthesis of the big ideas you learned from Ryan Holiday an in another Tweet you share an opinion about what you have read. Be sure to use the hashtag #COM416 and “like” at least one Tweet contributed by a peer.
READINGS to complete for WEEK 4: Promotion and Marketing as Propaganda
READ: Ryan (2012). Trust Me, I’m Lying. New York: Pearson. See the specific chapters you are assigned to read here.
Next class: Thursday, February 16 7 p.m.
DUE: LEAP 2 March 2