We’re discussing how propaganda is part of marketing and promotion and reflecting on its intended and unintended consequences. If you did not participate in the live conversation, please view the video and contribute a video or text comment on the YouTube comment thread.
AGENDA FOR OUR SYNCHRONOUS ORIENTATION MEETING on February 16
- Discuss: Fake News in Movie Promotion
- Review Tweets on Trust Me, I’m Lying: What themes are evident?
- Preview LEAP 2: Critically Analyzing Propaganda DUE March 2
- View and discuss: Analyzing ISIS Propaganda by Catherine
- Crowdsourcing key ideas in Trust Me, I’m Lying
- Respond to Ryan Holiday’s book, Trust Me, I’m Lying. Topics for discussion:
- Why does Holiday call all web content “blogs”?
- What is the “pageview imperative”?
- What is “trading up the chain”?
- Why is web content that is overstated, polarizing, and incomplete so effective for marketing and promotional purposes?
- What does Holiday mean when he says, “Blogs are built to be sold”?
- Ryan Holiday lies to the media to get attention. But he also recognizes that the excesses of the modern blogosphere are “too easy” to exploit. What are some of the tricks that he used to get attention?
- What are some of the short-term and long-term consequences of such strategies?
- What does Ryan Holiday think is the solution to the problem of fake news?
- Given his background and experience, is Ryan Holiday trustworthy in his description of his work and activities in public relations? Why or why not?
- What questions do you have after reading this book?
- Renee comments on your Flipgrid responses, blog posts on Trust Me, Quiz 1 and LEAP 1
- Preview required activities for next week
PLEASE COMPLETE THESE ACTIVITIES BEFORE Thursday, Feb 23 at 7 p.m.
We are examining the ways in which propaganda may be beneficial to society.
- VIEW AND DISCUSS. View the film, From One Second to the Next, produced in 2013 by director Werner Herzog, and offer a minimum of two digital annotations to comment on the film, responding to these two questions: What different feelings do you experience as you move through the film? What techniques are used to evoke emotion and create feelings of identification?
- READ AND COMMENT. Establish an account at DocentEDU, which will allow us to engage in collaborative annotation of digital documents. Use the class code ukwz and sign in with a (non-URI) Google ID. You must install the Extension to use this tool in your browser. You will see the document by Ian Crouch, Why AT&T is Talking about Texting and Driving from The New Yorker Magazine. Read the article and answer the questions shown.
- CHOOSE ONE TO READ: Make a choice of the following materials and, after reading, describe some key ideas that you learned on the MUUT Discussion Board, Response to Readings, Week 5.
- Joffe,Helene (2008). The Power of Visual Material: Persuasion, Emotion and Identification. Diogenes 217: 84 – 93.
- Jowett, Garth and O’Donnell, Victoria (2012). Chapter 6. How to Analyze Propaganda. Propaganda and Persuasion. 5th Edition. Thousand Oaks: Sage.
- Welch, David (2013). Chapter 4. Trap Your Germs! Propaganda as Public Information. Propaganda: Power and Persuasion. London: The British Library.
4. OPTIONAL. Explore the Do Something. website to learn about a fun digital media tool that helps people take positive social action to make a difference on issues that matter to them.
Next class: Thursday, February 23 7 p.m.
DUE: LEAP 2 March 2