Week 8. Propaganda for Votes & Power

MARCH 21, 2018

Week 8 Theme: Propaganda for Votes and Power

How does propaganda help people get elected? 

If you did not participate in the “live” synchronous class, watch the video and answer the question at the bottom of this page.


  1. Propaganda History: How History Helps us Understand the Present and Future
  2. Review of The State of Deception –Hitler and the National Socialist Party’s election strategy. Key Events & Themes 
  3. Renee reviews LEAP #3 Assignment – DUE April 11
  4. View and discuss some fascinating treasures of American propaganda from the past
  5. Comparing the Past and the Present

PLEASE COMPLETE Week 9 (Power and Persuasion in the Racial State) class assignments listed on the Pathwright website before Wednesday March 28 at 4 p.m.













CLASS PARTICIPATION. If you missed today’s “live” synchronous class on March 21 at 4 pm, you must view the recorded video. After viewing,  search one of the online archives for an example of historic propaganda  and describe and analyze it briefly, using the “Leave a Reply” function below. Be sure to include a link or screenshot of the historic propaganda you have selected.


  1. For a historic piece of propaganda I have chosen the iconic, “I WANT YOU,” U.S. Army poster with Uncle Sam on it, from WWII (link below – I was not able to insert photo into this response). James Montgomery Flagg, artist, is the creator of this poster. This piece of propaganda is very assertive, as it seems posters during WWII were designed to instill a positive outlook, a sense of patriotism and confidence in people. Uncle Sam was, and still is, viewed as a strong, powerful, representation of the Government and America. I believe he was used for this poster so people would feel proud to be a part of and defend their country, thus join the army. This is a well-known and iconic piece of propaganda, as it was also very effective during its time.


    Liked by 1 person

      completely missed the actual links of propaganda we are supposed to analyze! I am unable to delete this so I will have to double post


  2. From the links above, I have chosen to analyze the AWOL video: https://www.loc.gov/item/00694022/
    This actually kind of goes with the point I made above (when I analyzed the Uncle Sam poster)
    During this time frame, if you joined the army you were seen as someone who was serving Uncle Sam and a proud man serving your country. I believe this propaganda is humorously trying to instill fear into people to join the army and stay loyal to their troops, aka not go AWOL. If you were to join and not remain loyal to your troops, you would face major consequences. However, if you remained loyal to your troops and country you would be rewarded. Though this is a silly little movie, I believe the message behind it is fear-based and powerful.


  3. From the links provided, I viewed the LBJ ice cream ad from the presidential election of 1964 (https://www.youtube.com/watch?v=U-VzZQGWOqA&feature=youtu.be). I thought that this ad was kind of strange because as Matthew discussed in the class video, the ad is just a little girl licking an ice cream cone while a voiceover discusses the testing of nuclear bombs and how LBJ’s opponent was in favor of doing so. I think that by using a video of a little girl with an ice cream cone, the intention was to contrast her innocence with the threat of nuclear materials that could cause harm to children like her if they were to be tested. I think that the ad aimed to use emotional appeals to an audience of parents because it was encouraging them to think of how their own children could be adversely affected by the testing of nuclear bombs.


  4. The ad I wanted to analyze was the LBJ Ice Cream Campaign in 1964. The video was definitely strange in a way that it wasn’t a predicable ad that we are use to viewing everyday. The voice narrating the information had an ominous feeling and its somewhat creepy to hear. At first, the ad started off confusing because I didn’t know which direction it was going. After viewing, it was a clear attack on a politician, barry goldwater, who wanted to run for the president of the united states. It was discussed that he was against the ban of nuclear bombs and that it wanted to continue testing. This is a strong piece of propaganda in a way that it activates emotions and attacks a specific opponent. The little girl licking the ice cream cone is a representation of innocence and the front runner of who will be effective by the nuclear bombs and its radio activeness. Everything becomes more in line and serious when a child is involved. The advertisement was a campaign to support Johnson in becoming president.


  5. I analyzed ‘A face in the crowd’ trailer from the 1957 film. This trailer tells the story of a man on the street becoming a famous singer. The trailers show all the girls going crazy over him, suggesting who wouldn’t want to live like he does. This historic propaganda shows the overdramatized actions and personalities in past. he is ‘loved by millions’ and an ‘idol of the people’. It shows how just a country boy can become a sensation.



  6. http://adaholic.com/shop/1985-vietnam-veterans-vets-american-flag-we-care-ad/

    in 1985 the Vietnam Veterans of America put out this advertisement in order to get vets to jin and become members in order to get the help and resources they need. This ad portrays a man with a leather jacket over his shoulder facing an American flag with the slogan below his feet, “who cares about Vietnam vets?” Below that there is a write up from the organization saying that the Veterans weren’t shown any care when they returned and now they need help and they can be the ones the help them if they become a member. This ad is targeting not only vets to come and join in order to be with other veterans and get help if they need it, but also to other citizens to realize that the veterans are out there and they don’t just go away because they come back from war. One line in the ad that really pulls at you while reading is, “that the country you so loyally served has forgotten you since your return”, this line implies that as a country, the US cared about the soldiers while they were working for them but as soon as they came back and weren’t needed anymore they were tossed aside. This ad attacks the country’s way of handling veterans while using the emotional pull of wanting to help someone who has done so much for our country.


    1. Great work here, Michaela. I know that you watched the whole video because you saw where the ARCHIVES were and selected a new example from one of them. Your choice is interesting and I appreciate you analysis of the emotional pull of the ad, playing upon the very human fears of being “forgotten.” Great work here!


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