Critical Analysis of Propaganda (150 points)

DUE: March 2

Overview. In this assignment, you critically analyze a piece of contemporary propaganda from the Mind Over Media website.

Content. Select an example of propaganda from the Mind Over Media website (or upload a piece of propaganda to this website). Develop an informative critical analysis of the example you have selected and create a screencast video, 3 – 5  minutes in length, where you answer some of the questions below:

  1. What ideas, information and content is presented in the message?
  2. Why is this message a form of propaganda?
  3. What type of propaganda is this? What are key features?
  4. Who is the author and what is their purpose?
  5. What type of organization or structure supports the work of the author?
  6. Who is the target audience for the message?
  7. What techniques are used to attract and hold attention, activate emotion and influence attitudes or behaviors?
  8. What is the political, social, economic and cultural context in which the message was created and viewed?
  9. What are some potential audience reactions to this message?
  10. What are the possible short-term and long-term consequences or effects of this message?
  11. What ideas, information and content was omitted from this message?
  12. What counter-propaganda (related to this topic) opposes this message?

Evidence to Support Your Ideas. In answering these questions, you should use at least three key ideas from the course readings in addition to relevant research sources used for finding information and developing ideas. Submit a Works Cited list with a complete list of all sources used, which should be presented in APA format.

Preparing Script and Visual Materials. Learn more about how to develop a screencast by reading Hobbs, Create to Learn (2017, Wiley) Chapter 11.  Prepare your PPT slides and your script and rehearse your presentation. Create a compelling video by thinking about the needs and interests of the target audience for LEAP 2, which includes college-educated adults with an interest in contemporary propaganda.

Recording Your Screencast. Before you begin, watch this tutorial on how to make a video screencast with the free online tool, Screencast-o-Matic. When you have uploaded your screencast to YouTube, embed the video on your blog, along with your Works Cited list. NOTE: You may use any screencast video production tool  to complete this assignment.

Criteria for Evaluation
1. My screencast offers a critical analysis of an example of contemporary propaganda from the Mind Over Media website, addressing a minimum of three questions and incorporating appropriate and well-chosen concepts and ideas from the course readings.
2. The content of the screencast is well-organized with an opening hook, an effective conclusion, and strong use of language and images that convey information and give an “aha!” insight to the target audience of college-educated adults with an interest in the topic.
3. The screencast is well-produced with good sound and image quality. A complete works cited list is provided that includes the sources of ideas, information and visual content used. The screencast is embedded on the page on your blog along with the works cited list. You have tweeted a link to it, using the #COM416 hashtag.


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