Critical Analysis of Propaganda (100 points)

DUE: Wednesday, March 7

Overview. In this assignment, find a piece of contemporary propaganda from the Mind Over Media website (or upload your own example to the website) and then compose a vlog or screencast to demonstrate your ability to critically analyze it.

Content. Select an example of propaganda from the Mind Over Media website. You can choose to upload an example of contemporary propaganda to the website. Develop an informative critical analysis of the example you have selected and create a vlog or screencast video, no more than 5 minutes in length, where you critically analyze a single piece of propaganda by answering the questions below:

  1. Who is the author and what is the author’s purpose?
  2. Who is the target audience?
  3. What techniques are used to attract and hold attention?
  4. How does this propaganda activate strong emotions, simplify ideas, respond to audience needs, and attack opponents?
  5. What lifestyles, values and points of view are presented?
  6. What attitudes or actions is this propaganda aiming to affect?
  7. How might different people interpret this message differently?
  8. What is the political, economic or cultural context in which this message circulates
  9. What is omitted from this propaganda that, if known, might affect people’s interpretation of the message?
  10. What might be some unintended consequences of this propaganda?

Gain New Knowledge and Gather Evidence to Support Your Ideas. Think about the needs and interests of the target audience for LEAP 2, which includes college-educated adults with an interest in contemporary propaganda. To complete this assignment, you must gather relevant high-quality research and information sources that help you develop your ideas and enable you to speak with credibility.

Preparing Script and Visual Materials. Learn more about the genre of the vlog and screencast and get ideas about how to create compelling academic content by reading Renee’s Chapter 4 on critically analyzing media and  Chapter 11 on Vlogs and Screencasts from her new book, Create to Learn: Introduction to Digital Literacy  (New York: Wiley 2017).  Before you begin, watch this tutorial on how to make a vlog or screencast with the free online tool, Screencast-o-Matic.

Recording Your Screencast. Before you begin, make a test recording to check the quality of the sound. Use the pause function as needed as you move through the recording process. NOTE: You may use any screencast video production tool  to complete this assignment. QuickTime is an easy alternative if you have a MAC. Upload your screencast to your YouTube account. (Since URI has disabled YouTube,you should use a non-URI gmail account.)

Sharing Your Screencast.  On your blog LEAP 2 page, compose a headline and subhead with some key ideas from your screencast. Embed your screencast video on the page.  Underneath, make a list of all works you used as you gathered information on the topic of your screencast. Use APA format to present this list on your blog along with your screencast video.

Criteria for Evaluation
1. My screencast offers a critical analysis of an example of contemporary propaganda from the Mind Over Media website, addressing critical questions and incorporating appropriate and well-chosen concepts and ideas from both the course readings and independent research.
2. The content of the screencast is well-organized and creative, with an opening hook, an effective conclusion, and strong use of language and images that convey information and give an “aha!” insight to the target audience of college-educated adults with an interest in the topic.
3. The screencast is well-produced with good sound and image quality. A complete works cited list is provided that includes the sources of ideas, information and visual content used. The screencast is embedded on the page on your blog along with the works cited list. You have tweeted a link to it, using the #COM416 hashtag.


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